X is launching a TV app for video ‘soon’
X, the company formerly known as Twitter, is soon launching a dedicated TV app for videos uploaded to the social network. Ex CEO Linda Yaccarino announced On Tuesday that the new app will “bring real-time, engaging content to your smart TV.” The app’s interface looks a lot like YouTube, as seen in a teaser video shared by Yaccarino.
The app will feature a trending video algorithm designed to help users stay updated with popular content along with AI-powered topics that will organize videos by topic. The app will also support cross-device viewing, which means you can start watching a video on your phone and then continue watching it on your TV.
Yaccarino says the app will feature advanced video search and will be available on “most smart TVs.” Although there is no official launch date for the app, the executive says it will be available “soon.”
The upcoming app launch is part of Yaccarino’s efforts to transform the social media site into a free-speech one “Video First” platform. The social network currently has one original show hosted by former Congresswoman Tulsi Gabbard and another hosted by former Fox Sports host Jim Rome. Last month, Musk canceled a talk show deal with former CNN anchor Don Lemon after she was interviewed for the show’s first episode.
The announcement comes a week after Truth Social, the social media platform owned by Donald Trump’s media company, revealed its plans to launch a live TV streaming platform. The company had said that the platform would focus on “news networks” and “religious channels” as well as “cancelled content” or “content being suppressed on other platforms and services.”