Apple Vision Pro features immersive content featuring NBA players, The Weeknd and more

Apple on Thursday announced its upcoming lineup of immersive video content for Vision Pro. The list includes behind-the-scenes looks at the 2024 NBA All-Star Weekend, an immersive performance by The Weeknd, new series, films, concerts, and more.

The headset launched in February with more than 150 3D movies and immersive titles. Apple is adding new content, starting with “Boundless,” which premieres tonight. The series allows viewers to experience adventures around the world, such as taking a hot air balloon ride over Cappadocia in Turkey and watching surfers ride waves in the Arctic Circle.

Apple also teased other upcoming content in its latest announcement, including a short film capturing the 2024 NBA All-Star Weekend game in Indianapolis, featuring legends Kevin Durant, Stephen Curry and LeBron James. The film, coming this fall, takes viewers courtside, showcasing events like the Rising Stars Challenge and the Slam Dunk Contest.

Later this year, Apple will add an immersive concert with The Weeknd. It will join the artist-facing experience available on Vision Pro, where Alicia Keys will offer a glimpse into a rehearsal session.

In addition, a film coming out later this year called “Red Bull: Big-Wave Surfing” features surfers trying to ride the world’s heaviest wave at Teahupo’o in Tahiti. Meanwhile, the upcoming short film, “Submerged,” is based on a Navy submarine during World War II.

Another installment of “Wild Life” is on the way. The latest episode of the nature documentary series, to be released next month, features keepers from Kenya’s Sheldrick Wildlife Trust caring for orphaned elephants.

Apple has promised to make more immersive video content available throughout the year, and plans to enable more filmmakers to create content on Apple Immersive Video through a partnership with video editing software and hardware company Blackmagic Design.